Tips to Design Effective Point of Purchase Displays for Your Retail Store
The importance of retail Point of Purchase (POP) displays in sales conversion need not be explained. We know that they are an effective tool for marketing your product and attract customers to your way. A custom design POP display can ensure maximum visibility of your brand. Not just catching eyeballs a well designed POP display has the power to motivate buyers. A research reveals that a large percentage of buying decisions are made in the retail store and that is where POP displays play a key role. There are people who buy products of other brands and there are people who didn